Effective Advertising

Advertising is to give notice of or to give public information about merits claimed for or to draw attention to or offer for sale by public notice, printed or broadcast or to inform or give notice. So, simply speaking, it is just about communication. Therefore to be effective, it must be based on a precise definition of to whom we are trying to communicate, a clear idea of what we need to communicate, an understanding of what effect we expect the communication to have, and a clear understanding of how the communication process works. If we can understand all elements and define what we expect to happen as a result of the advertising, then we can set out to measure whether it has been achieved or not.